Non-fiction: History/Politics/Current AffairsĬoauthor of BILLION DOLLAR WHALE Bradley Hope and fellow WSJ reporter Justin Scheck THE MASTERMIND, the story of Mohammed bin Salman's rise to power, showing how he is remaking the Middle East, American foreign policy, and the business world by spending tens of billions of dollars a narrative that exposes the inner workings of a new era of global financial superpowers, to Paul Whitlatch at Hachette Books, with Brant Rumble editing, in a significant deal. Historical biographer and author of WALLIS IN LOVE and MEGHAN Andrew Morton's QUEEN ELIZABETH II, a biography of the queen's life and rule and ELIZABETH & MARGARET, delving into the relationship between Queen Elizabeth and her sister Margaret, to Gretchen Young at Grand Centra.īLOOD AND OIL by Bradley Hope and Justin Scheck QUEEN ELIZABETH II and ELIZABETH & MARGARET by Andrew Morton NYT bestselling author and country music legend Loretta Lynn's ME & PATSY KICKIN' UP DUST, a celebration of Loretta's iconic friendship with Patsy Cline, to Suzanne O'Neill at Grand Central, at auction, in a major deal, in a two-book deal, by Steve Troha and Jeff Kleinman at Folio Literary Management (World). ME & PATSY KICKIN' UP DUST by Loretta Lynn Also, a separate, simultaneous audio original book to Brian Sweany and Troy Juliar at Recorded Books. My first question is always, “Does this have great publicity potential?” If the answer is, “Yes,” I’m usually intrigued.ĭolly Parton's DOLLY PARTON, SONGTELLER: MY LIFE IN LYRICS, a celebration of the remarkable life and career of a country music and pop culture legend, mining over 60 years of songwriting, highlighting 175 of her songs with personal stories behind the lyrics, and containing rare photos and memorabilia from Parton's archives, to Christine Carswell and Rebecca Hunt at Chronicle. My background in PR and marketing has taught me that a book’s (and author’s) marketability is essential to achieving success in the current publishing climate. Steve’s background in public relations and marketing gives him a unique ability to assist clients with book publicity and their media platforms, as well as a keen eye for trends in publishing and marketing opportunities. There he worked with the most influential media contacts at national media outlets, from the Today Show and Good Morning America to People magazine and The New York Times, allowing him to bring this strong media relationships and keen understanding of what the media is looking for to Folio and to his clients. Martin’s, Steve accumulated significant experience in public relations, marketing, and branding at both the East and West coast offices of Hilsinger-Mendelson, Inc. He also established a reputation with agents and editors for being a steadfast and effective advocate for his authors.īefore St. Martin’s Press, Steve developed and orchestrated major promotional campaigns in support of the house’s top authors. Before he joined Folio he was an agent at Vigliano Associates, where he represented the firm’s highest profile authors.Īs the Associate Director of Publicity for St.
Steve is a graduate of The George Washington University and served as a U.S.
The End of Normal by Stephanie Madoff Mack. Some of Steve’s recent bestselling and award-winning titles include:Īmerica's Reluctant Prince by Steven Gillonįairy Tale Interrupted by RoseMarie Terenzio In the past ten years, he has worked with more than 60 New York Times bestselling authors, including Dolly Parton, Gabrielle Bernstein, Tracy Anderson, Jackie Collins, Andrew Morton, Misty Copeland, Vani Hari, Mollie Katzen, Augusten Burroughs, Erica Jong, Nigella Lawson, and Loretta Lynn. Steve Troha has a consistent track record of working with some of the world’s most prominent and best-selling authors. And, please note that Folio agents will never charge an author money in exchange for representation. If Steve reaches out to discuss representation, it will come from a Folio email address. IMPORTANT: Someone is impersonating Steve Troha.
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